EP01ATTRACT
How a marketing agency stopped chasing leads and started earning them.
4:50September 30, 2026
We help mortgage agents generate consistent deal flow.
The DealFlow Series
A room where different voices explore facets of a question until it becomes useful.
A biweekly show from Erigo. One word, one room, one question — taken apart by people who sit in different seats, then put back together as something you can use on Monday.
New episode every two weeks · @ErigoDealFlow
What the series is
Capitalized-Word
The Method
Key words become structural pillars. We take a word like ATTRACT or PROOF, unpack what each person in the room actually means by it, then reassemble it into something you can act on.
Stakeholder Lens
The Room
Every episode is read through six seats — buyer, builder, skeptic, operator, advisor, outsider — so the idea gets tested from the side you're not standing in.
Biweekly
The Cadence
A new episode every two weeks, a weekly newsletter with the notes that didn't make the cut, and three posts a week from the same conversations.
Episodes
All episodes on YouTube →One word at a time.
EP01
EP02MORTGAGE BROKERS
What mortgage agents and brokers live with.
4:00October 14, 2026
EP03Coming soon
FOLLOW-UP
The gap between the first touch and the closed deal.
In production
EP04Coming soon
POSITION
Why the cheapest option rarely wins — and what the second choice is really competing on.
In production
EP05Coming soon
RETAIN
The client you already have is the market you keep. What turns one closing into a decade.
In production
EP06Coming soon
REACH
Buying attention is easy. Earning distribution is the work — how your voice leaves the building.
In production
EP07Coming soon
QUALIFY
The difference between a lead and a borrower is a question you're not asking.
In production
The Cast
The Boss
Series Host
Runs the room by asking the question nobody else thought to ask, then getting out of the way.
Priya Sharma
Mortgage Agent, 11 years, GTA
Cuts through fluff with the market data she just closed a file on this morning.
Dr. Noor Karimov
Behavioral Strategist
Reframes the argument by naming the pattern underneath what everyone thought they were arguing about.
Ricky Delvecchio
Stand-Up Comedian
Pokes the premise until the room finds out whether it was ever true to begin with.
Harold Whitfield
Financial Advisor, CPA
Runs the numbers in the margin while everyone else is still debating the feeling.
Ms. Adele Thompson
High School Teacher, 22 years
Asks the plain question that makes the smart people in the room admit they were talking past each other.
Yuki Watanabe
Systems Engineer
Draws the system on the board until the failure point everyone was avoiding is obvious.
Dave Sullivan
Landscaper, Owner-Operator
Brings the outsider common sense that reminds the room how a regular person would actually hear this.
Marco Ferreira
Bartender · Craftsman
Says one sentence per episode and it's usually the one that ends up on the whiteboard.
Andre Bennett
Growth Marketer
Pushes the room to name the sharp version of the idea, the one that would actually make someone stop scrolling.
Yasmin Karimi
UX Designer · Product Studio
Sketches what the concept feels like from the user's side, not the operator's.
Kai Okonkwo
Brand Strategist
Waits until the end and then hands the room the sentence they were circling all along.
The Series is a constructed roundtable. The seats are composites; the arguments are real.
The Newsletter
Get each episode plus the field notes.
One email per episode. No sequences, no selling.
Every episode connects back to a real system. See where your dealflow leaks.
Take the DealFlow Diagnostic